Unlock up to 20% sales growth
Perfect Store Growth Programme
Our expert-led advisory programme translates your monthly shelf data into prioritised store-level actions proven to drive sales growth.
Running the same audit every month turns data into commercial gains.
Not all compliance issues matter equally. The Perfect Store programme identifies the highest-value actions by store and region.
Close lost sales
Identify and fix execution gaps before they compound into lost listings and lost revenue.
Drive sales growth
Improved on-shelf visibility and stock availability convert more shoppers on every store visit.
Execution excellence
Ensure agreed standards stay on plan in every store across the estate, not just the flagship locations you visit.
Maximise ROI
Monthly commercial insights focus teams on the highest-value actions, rather than wasting hours on checklists.
How it works
We convert shelf data into a structured commercial plan — focusing your teams on the highest-value actions to unlock sales growth.
We measure your execution
We run regular, high-precision audits to score your current availability, visibility, pricing, and promotional compliance at store level.
We benchmark your performance
Using our standard index, we benchmark your stores against regional averages, competitors, and category standards to map out where execution is slipping.
We identify your opportunities
Our category experts calculate the ‘size of the prize’, ranking your execution gaps by their actual lost-revenue value per store.
We create your action plans
Your commercial and field teams receive a prioritised store-by-store checklist, showing exactly what to fix first and what it is worth.
Your sales figures increase up to 20%
By closing the highest-value space, assortment, distribution, and price gaps, your sales climb, and the cycle repeats to compound your gains.
Growing your sales across the four pillars of outstanding retail.
We measure the four key fundamentals of retail execution, giving your brand teams the exact store-level insights to drive sustainable growth.
Space & Assortment
Are your brands and SKUs getting the space they deserve, versus their true commercial potential?
+4–10%
sales growth potential
Distribution
Are your SKUs present in the right stores, in the right locations, to maximise visibility and availability?
+3–6%
sales growth potential
Price & Promotion
Are your strategies optimised, consistently executed, and genuinely driving incremental value?
+3–5%
sales growth potential
Execution Excellence
Are your products positioned correctly, with the right facings and visibility to convert shoppers?
+5–10%
sales growth potential
Built for commercial teams
Brands
Our category experts convert data into prioritised action plans, helping you optimise space and range.
Retailers
Expert-led, data-driven space, assortment, and pricing action plans for clear growth opportunities.
Field Teams
Data-driven action plans from our experts to show your teams exactly what execution gaps to prioritise.
Deployed in
Travel retail
Apply our data-driven space and range recommendations to capture missed sales opportunities.
Multi-Sector Retail
Deploy prioritised execution action plans across your retail networks to close the highest-value compliance gaps.
On-Trade & Hospitality
Optimise brand visibility and menu placement across venues using our experts’ data-driven recommendations.
Perfect Store Growth Programme — FAQ
What is “The Perfect Store”?
The Perfect Store is a widely used retail execution concept describing a store where a brand’s availability, visibility, pricing and promotions are all executed exactly to plan. Shelftrak turns the concept into a rigorous measurement: each store gets a Perfect Store score based on verified shelf photographs, re-measured regularly, so how close any store is to “perfect” — and whether it’s getting closer — is an objective tracked number.
What is the Perfect Store Growth Programme?
The Perfect Store Growth Programme is Shelftrak’s structured advisory offering. It uses monthly measurement to work the four pillars — space & assortment, distribution, price & promotion, and execution excellence — and turns the gaps into a prioritised, store-by-store action plan. Worked together, the four pillars unlock up to 20% total sales growth.
How much sales growth can a Perfect Store programme deliver?
Up to 20% in total. The individual pillars contribute targeted incremental gains (3% to 10% each); the headline figure comes from working all four together, because the same fixture usually suffers from compound gaps — under-spaced, missing SKUs and mis-priced simultaneously.
How does the Growth Programme actually run?
As a continuous monthly cycle rather than a one-off audit: measure execution, benchmark performance, identify opportunities, create action plans, improve — then repeat. The programme ranks actions by commercial value per store and region, so teams focus on what moves the needle first.
More questions — see the full FAQ →
Case study
Diageo — Johnnie Walker (Frankfurt)
The world's biggest whisky was under-spaced, unbranded and below eye level in the category it leads. Store-by-store benchmarking across three Frankfurt terminals gave Diageo the evidence to claim the space back.
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