Drive rapid SKU-level shelf corrections

Shelfcheck Bespoke Store Audits

Our bespoke store audits, scheduled to match your planning cycle, deployed using your reps or ours. Shelf photos are captured and uploaded using our app to produce verified SKU-level compliance and pricing data within hours.

Turn shelf data into immediate action.

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Immediate shop-floor directives

Results come back in hours, not weeks. Issues are flagged and turned into prioritised corrective action plans for your team to implement.

Bespoke planogram & KPI matching

Upload your precise SKU layouts, and our system matches the physical shelf directly against your specific trade agreements, flagging any drift.

Field team productivity increases

Because a rep only needs to take photos using the Shelftrak app, audit time drops significantly, driving an increase in field team productivity.

Shift your reps’ execution behaviour

Retail staff and regional managers behave differently when they know their shelves are being actively measured, scored, and compared every single month — they stay on plan.

Complete control over your audit.

Configure footprint, frequency, and metrics to match your operational rhythms and goals.

Any store, anywhere

Choose any specific footprint — whether that's 50 domestic supermarkets, high-street boutiques, premium travel retail spots, or bars/venues in the on-trade.

Choose the frequency

Shelfcheck audits run best on a rapid, high-frequency cadence. A monthly or weekly read acts as an operational whip.

Use your teams or ours

Brands can use their own in-store brand ambassadors, frontline field reps, or store staff to take photos via the Shelftrak app. Alternatively, our field teams can conduct the audits for you.

Custom scorecards

Scores are configured around custom target metrics such as promotional execution terms, or localised price ladders. Choose what you want to score and we’ll set it up.

How It Works

We turn simple shelf photos into verified compliance metrics in hours — putting execution control and rapid, on-site correction directly in your hands.

1

We Capture

Our global field team uses the Shelftrak app to capture the fixtures in 100+ stores every single quarter.

2

AI Analyses

Our proprietary VISTA AI model processes each image down to SKU level in seconds: products, facings, positions, prices and promotional materials.

3

Automated QC

Our system flags any inconsistencies (e.g., promotional stickers, packaging variations) for further review.

4

Human Verification

Our experts review flagged items, ensuring near 100% accuracy while maintaining speed and scalability.

5

Insights Delivered

Each wave is added to your dashboards. View and compare globally or by region or store. Drill to a single fixture, or track a competitor's space by airport.

What our audits reveal

Real examples of linear space deficits and compliance gaps identified during our bespoke store audits.

Tequila Patrón

72%

below the European average share of space in Frankfurt

Benchmarking Patrón’s share of Tequila space across eleven European airports exposed a single location costing the brand its fair share of the category.

Haribo

89%

below the European average share of Sugar Confectionery in Istanbul

A global sweep of key locations from Heathrow to Delhi, flagging where Haribo’s linear metres fall short of fair share by region.

Campari Group

69%

below the European average share of space in Paris CDG

Courvoisier holds its own in the UK but loses visibility at Paris CDG, where every competitor fixture is branded and better spaced.

Case study

Haribo — Global space share benchmarking

A global sweep of key locations from Heathrow to Delhi, flagging where Haribo’s linear metres fall short of fair share by region.

Read the case study

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