Bespoke Commercial Advisory
Retail Growth Initiatives
Tailored advisory projects that take your commercial questions, calculate the 'size of the prize', show you what to execute, and track and measure your progress.
What we provide
By combining detailed shelf intelligence with category expertise and relevant client data, we identify the opportunities, model the commercial prize and prioritise practical actions.
Focused Diagnosis
An objective audit of where and why value is being lost across store pricing, promotional overlap, and assortment gaps.
Competitive Benchmarks
Direct comparisons against your immediate category competitive set across target markets, airports, and retailer estates.
Quantified Scenarios
Revenue and margin modeling (“size of the prize”) using transparent, agreed assumptions to calculate projected commercial return.
Prioritised Action Plan
A ranked, practical roadmap detailing specific SKU and pricing adjustments by retailer and store, showing what to act on first.
How an engagement works
Sprint-based advisory delivered in sync with your planning cycles, from brief definition through to commercial rollout.
Define the brief
We frame the initiative around your specific commercial question, target brands, categories, key retailers, and priority geographies.
Integrate intelligence
We combine Shelftrak’s verified shelf audits with category expertise and your relevant internal sales or margin figures.
Deploy the roadmap
We deliver executive recommendations, commercial scenario models, and store-by-store action checklists ready for commercial and field teams.
Commercial briefs in practice
While the Perfect Store Growth Programme proactively flags execution issues, our Retail Growth Initiatives go further — delivering a tailored action plan scoped around your commercial priorities.
Here’s how that looks in practice across four typical focus areas.
Typical Commercial focus
Typical Brief in practice
30 European airport concessions & specialist accounts
The commercial challenge
A premium spirits brand discovered core 70cl and 1L malt whiskies were priced inconsistently across 24 European airport terminals. In some locations prices sat below discount competitors, while in others they were priced so close to entry blends that shoppers traded down.
Diagnostic audit and modeling
Audited shelf prices across 180+ store locations against direct competitor sets, indexing price elasticity by terminal footfall tier and passenger nationality profiles.
Recommendations and roadmap
SKU-level price adjustments recommending targeted 4–7% price increases across high-traffic international terminals where volume elasticity was low, alongside pilot store thresholds to protect baseline velocity.
Commercial prize
+£420k projected annual margin gain with zero volume loss.
Deployed across international and domestic retail
Tailored to the distinct commercial mechanics and compliance realities of each channel.
Travel retail
Model margin expansion, price pack architecture, and promotional ROI across global airport duty-free and terminal estates.
Multi-Sector Retail
Deploy store-by-store price ladders and assortment reviews across domestic supermarket and specialist retail networks.
On-Trade & Hospitality
Optimise brand pricing, menu placement, and pourage terms across high-volume hospitality and venue estates.
Retail Growth Initiatives — FAQ
How do Retail Growth Initiatives differ from the Perfect Store programme?
The Perfect Store programme is a continuous monthly audit and scorecard service designed to track ongoing compliance. Retail Growth Initiatives are focused, sprint-based advisory projects built to answer a specific commercial question — such as restructuring a price ladder, auditing promotional depth, or modeling margin expansion headroom.
What data does our team need to provide?
Projects can run entirely on Shelftrak’s verified shelf audits and category intelligence. Where available, client sales, volume, or margin figures can be integrated to produce tailored financial models and quantify the size of the prize.
How long does a typical project take to deliver?
Most projects run as 3 to 6-week sprints from brief agreement to final roadmap presentation, depending on scope, market coverage, and data depth.
Can Retail Growth Initiatives cover both travel retail and domestic retail?
Yes. While our category expertise is deeply grounded in travel retail, projects frequently span domestic supermarket networks, high-street specialists, and hospitality estates.
Have specific questions about your portfolio? Read more in our general FAQ →
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