72%
below the European average share of space in Frankfurt
A single location was costing the brand its fair share of the category.
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Helping brands and retailers achieve the Perfect Store.
Shelftrak is trusted by global powerhouse brands such as Campari Group, Haribo, Mars Wrigley and Diageo. Read their success stories below.
69%
below the European average share of space in Paris CDG
Every competitor fixture was branded and better spaced.
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37%
below the European average share of Whisk(e)y in Frankfurt
The category leader was under-spaced and below eye level in its own market.
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60%
below the European average share of Chocolate in Amsterdam
At its home hub, the brand held the lowest chocolate share of any major airport.
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61%
below the European average share of Single Malts in Istanbul
A rival malt held its ground while William Grant’s own brands lost space.
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89%
below the European average share of Sugar Confectionery in Istanbul
A global sweep flagged where facings fell short of fair share, region by region.
Read the case study →Source: Shelftrak audit data, August 2024
Featured case study
How one spirits brand turned inconsistent execution into consistent sales growth.
A leading spirits brand owner was experiencing inconsistent execution across stores leading to poor availability, lost sales and sub-optimal display. They needed visibility and insight to drive improvement. Shelftrak introduced monthly audits across priority travel retail locations, with SKU-level tracking of price, promotion and share of space.
"Shelftrak has completely changed how we understand and manage in-store execution. The insights are clear, actionable, and delivered fast."
Consistent sales growth well above baseline
Substantially improved on-shelf availability
Stronger shelf presence and higher visibility scores
Enhanced retail partnerships
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