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Marcelo Sires

Global Execution Manager, Mondelēz World Travel Retail

Retail Insights | Shelftrak Blog

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11 September 2026

Travel Retail

Game, Set, Shelf: why tennis is becoming a significant travel retail opportunity

Major tennis tournaments have evolved into global luxury spectacles, opening high-impact merchandising and activation opportunities for travel retail.

11 September 2026

Travel Retail

Celebrity Spirits in Travel Retail: visibility does not always mean distribution

Celebrity spirits partnerships are shifting from endorsements to co-ownership, but fame on the bottle doesn't guarantee shelf distribution or conversion.

10 September 2026

Travel Retail

Quiet luxury has reached the airport. What happens next?

Quiet luxury is redefining travel retail, shifting consumer desire from overt logos to craftsmanship, provenance, and the thrill of airport discovery.

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