11 September 2026
Travel RetailGame, Set, Shelf: why tennis is becoming a significant travel retail opportunity
Major tennis tournaments have evolved into global luxury spectacles, opening high-impact merchandising and activation opportunities for travel retail.
11 September 2026
Travel RetailCelebrity Spirits in Travel Retail: visibility does not always mean distribution
Celebrity spirits partnerships are shifting from endorsements to co-ownership, but fame on the bottle doesn't guarantee shelf distribution or conversion.
10 September 2026
Travel RetailQuiet luxury has reached the airport. What happens next?
Quiet luxury is redefining travel retail, shifting consumer desire from overt logos to craftsmanship, provenance, and the thrill of airport discovery.
9 September 2026
Travel RetailUnlock the growth already on the shelf
Before chasing new growth concepts, travel retail brands can unlock millions in untapped revenue by fixing execution gaps on their existing shelves.
3 September 2026
Travel RetailPromotion without a purpose: a wasted opportunity
Used strategically, promotions drive volume and conversion. But without clear commercial purpose, travel retail promotions simply erode margin.
20 August 2026
Travel RetailHas travel retail got promotions wrong?
Travel retail’s reliance on promotions is putting margin at risk. Across European airports, promotions are too often overused, too shallow and poorly targeted.
20 August 2026
Travel RetailThe hidden cost of poor execution: Shelftrak to spotlight lost revenue at Cannes
While travel retail focuses on glamorous new launches at Cannes, basic in-store execution gaps continue to cost brands millions in lost revenue.
19 August 2026
Travel RetailThe growth opportunity travel retail is failing to execute
Travel Retail Exclusives should be the industry's biggest growth engine, but poor shelf visibility and execution are blunting their commercial impact.
17 August 2026
Travel RetailHow F1 collaborations put travel retail in pole position
Formula One's global reach and luxury appeal are creating unprecedented opportunities for travel retail brands to command premium pricing and connect with shoppers.
14 August 2026
Travel RetailSingle Malt must win shoppers, not just shelf space
Shelftrak's latest data shows that despite physical expansion of Single Malt Scotch on travel retail shelves, this will not automatically translate into higher sales.
25 June 2025
Travel RetailGin in Travel Retail is Dead. Long Live Gin!
The era of unchecked gin growth is over. As the category matures, brands and retailers must adopt a disciplined, data-backed approach to shelf space.
17 June 2025
Travel RetailThe Cost of Poor Display Compliance in Travel Retail
Brands invest heavily in planograms, yet persistently poor display compliance across travel retail stores costs retailers and suppliers vital sales.
12 June 2025
Travel RetailIndia’s Whisky Wall: What 70% Shelf Space Says About Alcohol Strategy in Indian Travel Retail
Whisky commands over 70% of alcohol shelf space in Indian travel retail, shaping shopper perception and leaving other categories fighting for visibility.
7 May 2025
Travel RetailThe Price of Travel Retail: Why Pricing Competitiveness is Crucial in Today’s Market
As the global economy faces turbulent times, pricing and price competitiveness is critical for ensuring sustainable growth in travel retail.
18 March 2025
Travel RetailMastering Retail Execution in Travel Retail Environments
Travel retail brings unique execution challenges. Discover how brands ensure shelf compliance across duty free stores and capture every possible sale.
14 March 2025
Travel RetailTravel Retail Displays: Capturing the Time-Poor Shopper
Empty shelves and missing promotions erode travel retail profits. Uncover the hidden costs of poor execution and how to prevent revenue slipping away.
11 March 2025
Travel RetailHigh-Profile Promotions; Vanity or Value?
Consistently executing the basics well delivers greater long-term value than temporary activations. Is travel retail focused on what looks good, or what drives sales?
20 February 2025
Travel RetailBrands Have Lost Control and It’s Destroying Travel Retail
Brand owners and retailers are missing a golden opportunity; brands have lost the ability to lead categories effectively, and retailers have drifted from genuinely serving customers.
22 October 2024
Travel RetailTravel Retail: Why Brands Are Chasing The Wrong Data
With stakeholders demanding more transparency and accountability, empirical evidence about store-level retail execution has never been more vital.
30 July 2024
Travel RetailHas ‘Sense of Place’ Become ‘Out Of Place’ in Travel Retail?
As travel retail champions Sense of Place activations, it is crucial to reflect on whether the average traveller truly shares that enthusiasm.
18 June 2024
Travel RetailAre Airports Killing Travel Retail with their ‘Passenger Engagement Zones’?
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
29 April 2024
Travel RetailDuty Free Asia: Price Perception Or Price Deception?
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
27 March 2024
Travel RetailAre Travel Retailers and Brands Failing to Communicate Value to Travellers?
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
10 March 2024
Travel RetailAre Overcrowded Shelves Suffocating Travel Retail Sales?
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.
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