Topic Archive

Promotions

Every article and commentary tagged with Promotions, newest first.

3 September 2026

Travel Retail

Promotion without a purpose: a wasted opportunity

Used strategically, promotions drive volume and conversion. But without clear commercial purpose, travel retail promotions simply erode margin.

20 August 2026

Travel Retail

Has travel retail got promotions wrong?

Travel retail’s reliance on promotions is putting margin at risk. Across European airports, promotions are too often overused, too shallow and poorly targeted.

26 March 2025

On-Trade & Hospitality

Ensuring Display Compliance in Bars, Hotels and Restaurants

Branded signage and displays aren’t just for retail stores. Learn why maintaining display compliance in bars, hotels, and restaurants matters and how to keep it on track.

14 March 2025

Travel Retail

Travel Retail Displays: Capturing the Time-Poor Shopper

Empty shelves and missing promotions erode travel retail profits. Uncover the hidden costs of poor execution and how to prevent revenue slipping away.

11 March 2025

Travel Retail

High-Profile Promotions; Vanity or Value?

Consistently executing the basics well delivers greater long-term value than temporary activations. Is travel retail focused on what looks good, or what drives sales?

Lorem ipsum dolor sit amet, minim molestie argumentum est at torquatos.

Apeirian detraxit pri eu. No solum accusam has. Ius ne harum mundi clita, eu pro tation audiam.

Get the Inside Trak

Areas of Interest (select any)

You can unsubscribe at any time via the link in the footer of our emails. We never sell or share your details; they are strictly used to keep you informed about Shelftrak services and retail insights. For details, see our Privacy Policy.